Technology has advanced to the state where our linked in and Facebook profiles dress up for us daily. Surely our online photos are enough to make a statement of our professionalism, right? Not exactly. Your attire matters, daily. When you attend any business meeting, how you look, while non-verbal in nature, is the loudest message you send. Whatever your professional attire requires, wear it better than your competition. An investment in your business attire is not just for others, it will make a change in how you feel. Looking crisp, clean, and pressed is the 1st step to driving referrals. It matters.
While the 1st D deals in what your wear, the 2nd D is all about how you act. Your demeanor (also known as your behavior or manner) will affect your referrability. Equally important to a professional appearance, wearing a smile is the first thing to put on daily. Many don’t realize it, but their facial expressions are sending the wrong messages. As genuine smile is one of the most important messages a person can send. Remind yourself daily to wear it, and mean it.
Where are you going?! Once your dress and demeanor are strong, people now need to know where you are headed in order to follow you, or refer you. Do you have a plan for every meeting you attend? Do you know who you are looking for and why? What referrals you are planning to pass to them, and of what quality? Most importantly, do you then know who you are looking to be referred to? This is the idea of “Networking on Purpose”, or “Networking with Intention”.
The 3 D’s to DRIVING referrals all begin with your personal brand.
Take some time to look in your closet, look in the mirror, and look at your business plan. Are all three D’s working in unison?